Reports & Taxes

What each report tab shows you

Nine reports, and which question each one answers — what is counted, what is deliberately left out, and where the numbers come from.

1. 1ANALYTICS — your year at a glance. Income, expenses and profit trends, your best and worst markets, income-per-hour rankings, break-even and seasonal patterns, progress against your annual goal, and your audience numbers.
2. 2Also on Analytics: WEATHER VS. INCOME, which compares what you net on wet days against dry ones. "Wet" means a tenth of an inch of rain or more, measured on the day, not guessed from the forecast. It withholds the comparison entirely until there are at least three shows on each side, and it tells you how many completed shows had no weather on record — usually because the venue address could not be pinned to a location.
3. 3TAX — the one you hand to an accountant. Income, booth fees, other expenses, and your miles valued at the mileage rate from Settings → Business, plus standalone business expenses and other income. Cancelled shows and shows you were rejected from are left out entirely, because neither cost you anything. Withdrawn shows stay counted — you may well have paid that booth fee and not got it back.
4. 4MILEAGE — one line per event that has drive miles recorded, each valued at your mileage rate, with the running total for the year. An event with no miles on it will not appear here at all, which is the usual reason a number looks low. Cancelled and rejected shows are excluded.
5. 5BOOTH FEES — what each booth cost against what it earned, and the return on it, ranked best to worst. A booth fee spread across a whole season shows each date its share rather than the season total, so the column adds up to what you actually paid.
6. 6EXPENSES — every expense line item for the year, whether it is attached to an event or is a general business cost. Filter to one or the other, and add an expense without leaving the page. These are the line items behind the "other expenses" figure in the Tax report.
7. 7OTHER INCOME — money that did not come from a show: online sales, wholesale orders, commissions, teaching. Anything imported from QuickBooks lands here too, and you can expand an imported total to see the transactions behind it. This feeds the Tax report's income total.
8. 8SHOPIFY — your FairKeep events and your Shopify sales side by side, then combined with the overlap removed. That deduplication is the point: a market you logged by hand and the POS orders from the same day must not be counted twice.
9. 9ETSY — live from your Etsy shop: active listings, all-time sales, revenue by month and top sellers over the last 90 days.
10. 10MARKETING — customer contacts collected at shows, email subscribers, and Instagram followers, each shown against the goal you set.
11. 11Tax, Mileage and Booth Fees each have a CSV export button, and any report can be pushed to NoteSmith.
12. 12Every tab reads the year selected at the top of the page.

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